It was at the Golden Bean 2011 when I was first approached about assisting with the first large scale installation for Proaster in Australia. JUSTIN METCALF WAS MOVING AHEAD WITH A NEW COFFEE ROASTING BUSINESS venture with partners, as part of the company AESP. The roaster and plant setup was integral to the business getting underway and timing, as always, would prove critical.
One of the biggest frustrations I hear from roasters, distributors, retailers and end consumer is: "Why does my coffee taste different? I've roasted the same beans with the same profile, or I've ordered the same blend, yet it tastes different."